—Concept & Research —Creative Direction —UI/UX Design
The goal for every NFL team in the first round of the draft is to find their next star, a player who will become the face of the franchise for years to come. But how much does their draft slot affect the probabiblity that they'll find that player? For example, does the 12th pick, on average, yield better results than the 9th pick? Are teams at a higher risk than others of missing out on a prospect, purely based on when they're selecting?
I worked with Bleacher Report to dig through NFL draft data from 1980-2012 to create an interactive heat map which visualized how much risk is associated with each draft pick. The project also includes best/worst performers for each draft position and was built with a mobile-first strategy.
Small businesses everywhere use Twitter to connect with existing and new customers. I worked with Twitter to create an interactive tool kit - in partnership with AMEX's "Shop Small" campaign - filled with "tips, tricks, and strategies" for them to engage customers on Twitter.
Throughout the guide, users learn how to create a profile, write sample tweets, map out content calendars, create engaging hashtags and other social media strategies.
Nike Women's Marathon SF 13
Nike was looking for an interactive graphic that would recap their women's marathon in San Francisco. The graphic aggregated users app data (NTC, Nike+, WeRunSF) and tracked social media for the 15 weeks leading up to and throughout the event. This included showing metrics and photos posted throughout the race course, fuel points earned and notable tweets.
The lettering for the marathon was done separately for Nike by Dana Tanamachi.
This is a book about anarchy and finding your place in the world. I wanted to capture the bizarre nature and violence of the book without using any of the obvious visual cliches (bloody knuckles, black eyes, anarchy, insomnia).
Book covers are more like logos now. They are identity systems that must work in many contexts—from the airport bookstore to ibooks. You can read more of my thoughts on this design over at The Fox is Black.
I was asked to create a few phone wallpapers for Poolga. Inspired by my love of baseball and the movie The Sandlot these are titled "Sandlot" and "Big Shot".
If you like them, you can grab them for free here - FOR-EV-VER!
—Creative Direction —UI/UX Design —Illustration
I worked with Boileau Communications to create an interactive annual report website. In addition to annual finances and reviews, users could learn more about how their local utility company works and some important upcoming changes. The project included a quiz to determine users water usage vs US average as well as testing different scenarios of adding more environmentally friendly technology.
The site won Best in Show & Gold ADDY®, AAF West MI, as well as a National Silver ADDY® award.
The Startup Universe is an interactive tool that uses the CrunchBase database to visually map the relationships among startups, founders and VCs. This project was done in collaboration with Ben Willers and Accurat. You can read about the process here or explore it yourself:
Timbuktu is an awesome iPad magazine for kids. I illustrated a series of recipes for their Cooking feature. This is "Potato Soup with Little Swimming Meatballs".
Google Politics Infographic
As the election cycle heated up before the Conventions, the Google Politics and Elections team were looking to create an infographic that clearly depicts the modern voter. In today's media-filled world, political campaigns can no longer on one screen - the TV- to reach voters. Instead, campaigns must consider that the majority of voters seek political information not only from the TV, but also from their computers, smartphones and tablets.